Governor signs bill establishing the American Samoa Visitor's Bureau

by Fili Sagapolutele
Samoa News Correspondent

Gov. Togiola Tulafono signed into law on April 25 a bill establishing the American Samoa Visitor's Bureau (ASVB), as a semi-autonomous agency of the government that will promote the territory as a tourist destination.

Chamber of Commerce president David Robinson said three of the four names of people to represent the private sector on the ASVB have been submitted to Gov. Togiola Tulafono for review.

The three names are Roy J.D. Hall Jr., (representing the Chamber of Commerce) and Tom Drabble and Derick Webb (representing the Pago Pago Visitors Association).

Two members of the visitors association and one from the Chamber are to represent these organizations as board members on the ASVB, according to the new law.

The fourth private sector member must be someone who possesses at least five years experience in the cruise ship industry and is currently employed with, or owns a cruise ship agency service. This member may be selected from individuals residing outside of the territory.

Robinson said Betty Cavanaugh, owner of Pago Pago Tradewinds Tours, has years of experience in the cruise ship industry and she currently provides services for cruise ships that call in to Pago Pago.

He said this is the only individual that he could think of to be nominated but that's not the Chamber's decision.

The governor will need to appoint representatives of the government sector to sit on the seven-member board: one member from the Department of Commerce, one from the Office of Samoan Affairs, and one from the National Park Service of American Samoa.

Among its duties, the board is responsible for hiring an executive director; reviewing and deciding upon annual operating budgets, procurement and personnel actions, and accounting and financial management policies; hold regular meetings at least once a month; issue written advisories and recommendations; and advise the governor on matters presented to the board by the executive director.

The new law states that board members are not entitled to compensation, special benefits or reimbursements.

In approving the ASVB bill, Togiola informed the Fono that it's his belief that this measure represents a more serious approach to tourism. He said tourism is a multi-million dollar industry that the territory can certainly take advantage of.

"With the proper mechanism in place, we can realize our full potential in a relatively short span of time," the governor said, noting that American Samoa could not have chosen a better time to launch tourism development efforts, now that it is preparing for the upcoming 10th Festival of Pacific Arts.

With the bill now law, Robinson said the next step is for the governor to set up a timeline of when changes are made within DOC's Tourism Office in order to transfer functions, duties and other assets to officially create the ASVB.

The law provides that at a fixed date, all tangible assets formerly listed under the Office of Tourism will be transferred to the ASVB. However, it says that all outstanding liabilities incurred by the Office of Tourism, including contracts and statutory obligations, shall remain with DOC.

For funding, the law states that the governor shall provide ASVB with funding. Unspent funds that were allocated to the Tourism Office at the time the office is dissolved will be transferred to the ASVB. This will not include money specifically designated for salaries for Tourism Office employees that will remain with DOC.

"Once the governor makes the official declaration of the new bureau, then the board can go ahead and start advertising for an executive director, to oversee the bureau," said Robinson. "Recruiting the director needs to be done as soon as possible because it may take a couple of months to hire someone."

Reach the reporter at fili@samoanews.com.

© Osini Faleatasi Inc. dba Samoa News reserves all rights.

 

 

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