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Samoa Tourism Authority
Pago Pago, AMERICAN SAMOA — The Samoa Cruise Tourism Strategy, recently launched is the culmination of significant work that was undertaken during the closure of borders due to the COVID-19 pandemic to develop a clear framework to guide the cruise ship industry going forward.
The launch, which was...
Pago Pago, AMERICAN SAMOA — The popular Christmas on the Waterfront in Samoa is back again this year, with the program set for Wednesday, Dec. 21 to Friday Dec. 23 at the Friendship Park.
This was confirmed in a statement issued by the Samoa Tourism Authority.
The event will start with the...
The delegation from the Samoa Tourism Authority (STA), along with others from Apia, posed for a Samoa News photo last week at Sadie’s by the Sea hotel, for the STA’s Discover Beautiful Sales Mission to American Samoa. — an effort to actively re-engage with the American Samoa market at all levels...
Pago Pago, AMERICAN SAMOA — The Samoa Tourism Authority in collaboration with a number of hotels and resorts in Samoa will be in American Samoa for the Discover Beautiful Sales Mission in the territory from Monday to Thursday.
This was confirmed in a statement issued by the Samoa Tourism...
Pago Pago, AMERICAN SAMOA — The Port of Apia this week welcomed the return of cruise ships with Westerdam and Zuiderdam from the Holland America line calling in at Matautu this past Tuesday and Thursday respectively.
The development is a special milestone as both vessels will be calling into Samoa...
Pago Pago, AMERICAN SAMOA — Lifting Covid-19 travel restrictions towards the end of September is being widely welcomed and it is just in time to welcome visitors to the annual Savaii Palolo Fest.
On Sept, 22 the requirements to complete a pre-departure test and show proof of vaccination were...
Pago Pago, AMERICAN SAMOA — It’s been weeks since Samoa opened its borders after years of the COVID-19 pandemic throwing international travel into turmoil, Samoa’s beautiful shorelines are once again welcoming international travellers after the first direct flights from American Samoa, Fiji,...
Apia, SAMOA — Samoa Police have confirmed an investigation has been launched into allegations by staff of the Samoa Tourism Authority (STA) against Chief Executive Officer Fa'amatuāinu Lenata'I Suifua.
TV1Samoa reports Assistant Police Commissioner Auapa'au Logoitino Filipo confirmed they had...
Apia, SAMOA — After successful travel bubbles launched between Australia and New Zealand in April, and the Cook Islands and New Zealand last month, Samoa predicts it will be joining the countries in the second half of 2021.
The Samoa Tourism Authority (STA) has been working hard behind the scenes...
Apia, SAMOA — Samoa Tourism has posted a ‘cheeky’ video on social media. The 60-second video has already notched up more than 120,000 views across STA’s social channels, with thousands of fans resharing the video and tagging The Rock, along with his stuntman cousin and even his mum.
In anticipation...

![The cruise ship “Regatta” docked in Apia Harbor. Timetables published online currently indicate that there will be 12-14 port calls from various ships during 2023-2024 and this provides optimism about the speed of recovery for this sector of Samoa’s tourism industry. [photo: STA] The cruise ship “Regatta” docked in Apia Harbor.](https://samoanews.com/sites/default/files/styles/teaser/public/field/image/cruise_tourism.jpg?itok=EWoThAjX)
![The popular Christmas on the Waterfront in Samoa set for Wednesday 21st to Friday 23rd December at the Friendship Park. [photo: STA] Aerial view of Downtown Apia at night](https://samoanews.com/sites/default/files/styles/teaser/public/field/image/sta_christmas_2022.jpg?itok=I4dorctM)


![Entertainment at the port in Apia this week welcomed the first cruise ship port calls following the reopening of borders on August 1, and the lifting of C0VID-19 entry requirements on Sept. 22. [photo: STA] Entertainment at the port in Apia](https://samoanews.com/sites/default/files/styles/teaser/public/field/image/cruise_ships_return_to_apia.jpg?itok=QxzLgokE)
![“Encouraging our traditions for a stronger future” is the theme of this year’s festival, highlighting the importance of sustainably harvesting palolo as part of Samoa’s cultural heritage. [photo: STA] palolo hunting in Savaii](https://samoanews.com/sites/default/files/styles/teaser/public/field/image/palolofestival_web.jpg?itok=s7JgK-8e)



![The 60-second video touting Samoa tourism and inviting The Rock to visit, shows Samoa’s friendly locals sharing a local’s guide to some of the destination’s best offerings for The Rock, and everyday travelers across the world. See story inside for details, including the response of STA to an editorial by the Weekend Observer about “beating the dead horse of tourism” published on Mar. 13, 2021. [screenshot from video] Screenshot of Samoa Tourism ad](https://samoanews.com/sites/default/files/styles/teaser/public/field/image/samoa_tourism_videoweb.jpg?itok=TFk2nPd-)