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Samoa Tourism Authority

STA Europe staff
Apia, SAMOA — The Samoa Tourism Authority (STA) is showcasing the best of what “Beautiful Samoa” has to offer to the European markets by meeting 63,000 consumers, 73 travel trade partners and 40+ media, along with other South Pacific Islands and private sector partners. In February, the STA...
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Pago Pago, AMERICAN SAMOA — The Samoa Tourism Authority has appointed Hong Kong-based Travel Focus to market the destination — Samoa — for Hong Kong, Macau and China. Having been the agent for Samoa Airways a few years ago, Travel Focus will work closely with wholesalers of each city in China to...
Members of the Samoa tourism sector
Pago Pago, AMERICAN SAMOA — The Samoa Tourism Authority hosted a series of industry sessions to help enhance Samoa’s tourism products and services.  Held in Apia and Savai’i over two days, the industry Talanoa Meets were initiated by STA and gathered local tourism industry members to collaborate on...
Poinsettia Taefu with Samoan reality TV star Asuelu Pula'a, and band members Nanai Viellani and Melody Peteru
Apia, SAMOA — Samoa Tourism Authority (STA) confirmed that Samoa was one of the Pacific Island nations represented at this year's Los Angeles Travel & Adventure Show, which took place from February 18 & 19 at the Los Angeles Convention Center in California. American Samoa, Cook Islands,...
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Apia, SAMOA — Samoa’s tourism industry currently accounts for 25 percent of the country’s GDP, employing around 15 percent of the workforce and generating a third of the country’s total foreign reserves.  “Given its prominent role in driving Samoa’s economy, the Samoa Tourism Sector Plan (STSP) was...
Couple on a beach in Samoa
Pago Pago, AMERICAN SAMOA — Samoa has all the makings of a dream romantic escape, which makes the islands a top choice for weddings, honeymooners, and couples looking for a special way to rekindle the flame, celebrate, or spend quality time. The Samoa Tourism Authority says, imagine spending a few...
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Apia, SAMOA — A grant funding arrangement has been signed between the New Zealand and Samoa governments to support the tourism industry in its post-pandemic recovery efforts. Known as the Samoa Tourism Recovery and Resilience Program (STRRP), it also aims to build a sustainable, inclusive and...
FALE HOLIDAY
Pago Pago, AMERICAN SAMOA — If your visitors from off-island plan to spend a few days in beautiful Samoa, swimming in waterfalls, hiking up mountains, kayaking the sea, surfing the waves and snorkeling the waters, they will need to find somewhere to lie down and refresh for the next day in paradise...
‘To Sua’ ocean trench
Pago Pago, AMERICAN SAMOA — The Samoa Tourism Authority says Samoa’s warm, friendly culture and breathtaking scenery make Samoa the perfect Pacific Island destination for your next holiday or break. Less than four hours from Auckland and about five hours from Sydney and Brisbane, and less than an...
STA GRAPHIC
Apia, SAMOA — Samoa Tourism Authority’s fireworks display not only in Upolu but also for the first time in Savaii was hailed a success. Samoa has seen the rush of tourists visit the islands and also visitors coming to see their families. This coupled with the visit of the Toa o Samoa National...

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